A Guide to Persol Eyewear
Persol has come a long way since its founding in 1917. Founder Giuseppe Ratti's early business of manufacturing protective eyewear for piloting and racing enthusiasts from his store in Turin has since grown into one of the world's leading sunglasses brands. More than a century later, that original commitment to quality and craftsmanship remains at the heart of everything Persol creates. In this guide, we take a closer look at what makes Persol truly stand apart.
Creation & Innovation
From the company's inception, Persol has always been at the forefront of eyewear innovation, consistently matching its bespoke craftsmanship with cutting-edge engineering. One of these key engineering achievements was the Meflecto System. Introduced, and patented, in 1930's as the worlds first flexible stem system. This is the recognizable two thin lines you see in the arms of each pair of Persol sunglasses. These tiny metal cylinders allow for greater flexibility in the frame. The sunglasses will conform to facial features which creates a comfier and personalised fit while, reducing pressure on the side of temple during long periods of use.
Combine this with modern acetate materials and Italian manufactured Barberini premium lenses, and you can understand why Persol has remained the benchmark for premium sunglasses.
Style and Status
Few accessories carry the cultural weight of a pair of Persols. Worn by past and present movie stars such as Steve McQueen and Elle Fanning, the Italian eyewear brand has cemented its place not just in eyewear history, but in the broader story of style itself. To wear Persol is to belong to a lineage of individuals who have always placed quality and style above all else.
Persol 714 Frame
Why Choose Persol?
Choosing a pair of Persols isn't just about buying sunglasses, it's about investing in something built to last. Here's what sets them apart:
- Made in Italy — Every pair is crafted in Italy by manufacturing giant EssilorLuxottica. Despite the scale of modern production, the brand continues to uphold the same artisanal standards Giuseppe Ratti established over a century ago.
- Legendary comfort — The patented Meflecto system means no two pairs sit the same way, adapting uniquely to your face for all day wearability.
- Optical excellence — Every Persol lens is Barberini manufactured and UV400 certified, delivering unmatched clarity and true colour accuracy, all without sacrificing optical quality.
- Timeless versatility — Whether paired with a sharp suit or a casual weekend outfit, Persol frames are designed to complement any style without ever feeling dated. Unlike trend-driven eyewear that dates quickly, Persol's clean Italian aesthetic means your frames will look just as relevant ten years from now as they do today, making them into a worthwhile investment.