The Milano Cortina 2026 Winter Olympics are giving us some unforgettable moments — but what’s really inspiring everyday skiers is the gear behind the athletes’ performance. The same clarity and quality you see on the world stage is also available to casual winter sports enthusiasts who want to elevate their experience.

Smith I/O MAG™ — The Freestyle Favourite (Worn by Cooper Woods)

Olympic freeskiers like Cooper Woods rely on the I/O MAG for one reason: instant clarity in unpredictable light. Whether they’re dropping into a shaded landing zone or hitting a sun‑soaked jump, the magnetic lens system lets them swap lenses in seconds. ChromaPop™ boosts contrast so you can read every bump and transition. 

You don’t need to be the most advanced skier to appreciate what this does for you. If you’ve ever skied into flat light and suddenly felt unsure of the terrain, the I/O MAG gives you the same confidence the pros depend on. You’ll see more, react faster, and enjoy the mountain even when the weather changes.

Smith Squad XL — The Endurance Performer (Worn by Alice Robinson)

Alpine skier Alice Robinson chooses the Squad XL for its fog‑free ventilation and huge field of view. When you’re pushing hard for hours in cold conditions, airflow and visibility matter more than anything and the Squad XL delivers both.

If you’re someone who hates goggles fogging up, the Squad XL gives you the same breathable, wide‑angle clarity Alice relies on. It’s perfect for resort skiers, beginners, and anyone who wants comfort and visibility without overthinking their gear.

Why This Matters for Everyday Skiers

The beauty of Smith Optics is that the technology the pros use is the exact same technology available to you. No “pro‑only” versions. No stripped‑down consumer models.

Whether you’re experienced or taking your first lesson, these goggles help you:

• See terrain more clearly
• React faster
• Stay fog‑free
• Ski with more confidence
• Enjoy the mountain in any weather

Olympic athletes trust Smith because clarity equals performance — and that same clarity makes your skiing safer, smoother, and more enjoyable.

Milano Cortina 2026 is inspiring skiers everywhere. Now you can bring a piece of that Olympic performance to your own winter adventures with Smith Optics at Go Sunglasses.